Brian Ulrich as an artist focuses his work around "consumer dominated culture".
The project Copia includes work on various themes; everyday activities of shopping, economic, cultural, social and political implications of commercialism. Leading on to self destruction, over consumption and the prime heavy targets of marketing and advertisement. The project started in 2001 shortly after the Sept 11th tragedy where the U.S government encouraged citizens to go shopping at malls to boost the economy, "equating consumerism with patriotism".
The images I have gathered are from the chapter ‘Retail’, which varies around the middle class shopping experience "big box malls and department stores". The artist says on his website about the history of this subject, how far back and complex it is to us that are accustom to it. Which is true, the shopping world is so far ahead and developed that we are unaware we even enter it. Instead we walk in and fulfil our duties as a consumer, i.e. the child slumped over in the chair in the last photograph - I remember this feeling, as I am sure many others do. Waiting for your mum or dad to finish shopping whilst being bored stiff, you will rarely find children that enjoy a shopping experience. But could that be early wisdom?
The first image of a woman consuming a glass of wine, explains to me the problem of alcohol consumption particularly of these nations. It is one of the only forms of drug that are given willingly by authority (obviously with implemented taxing), but yet causes so many long term difficulties for its user - but its a consumer standstill, apart of its history meaning it will never be taken away.
I particularly like the forth image also. It’s like the new edition to the family is the huge projector, so important and proud that it deserves to take centre stage in a family portrait.
After learning of this artists work the idea of ‘commercialism’ has become important to my project, all these image highlight the commercialised life lead in western dominating countries - a constant chase for the desired perfected product and enviroment. We see this everywhere music business, television programs, actors, singers, shops etc. Its all been tailored according to its commercial output for you, me, and every individual that lives amongst these social norms. I will look in to creating an image for my final theming ‘commercialism’.
Images, ref: http://notifbutwhen.com/